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Travel Tour Website Redesign

Project Type

UX & UI Design

Role

User Experience & Interface Designer (UX/UI)

Skills utilised

- Analysis of original website in terms of heuristic UX and UI principles.
- Wireframing and creating interactive prototypes of screens
- Creating a visual style guide to make high fidelity screens.

Improving the user experience, content structure and visual appeal of an outdated tour booking platform.

The result is a modern minimalist look, with an easy but sophisticated way to search tour offerings, which creates an overall more pleasurable experience for the user.

Original website navigation and hero section

Original website homepage

Creation of Principal User Persona

Development of User Flow based on Principal Persona

UX & UI High-Fidelity Redesign